The Lastu story
15 years of Lastu
Why do everyone’s phone cases look exactly the same? That’s the question that started it all.
The idea that became a brand
In 2011, Sakke is holding a plastic phone case. It’s cheap, everyone has one, and it means absolutely nothing. He thinks: does it really have to be this way?
From that one question, Lastu was born. Not from a business plan, not from investor pressure — just from frustration and the belief that a phone deserves something better.
The first Case were made from Nordic wood, handcrafted in Oulu. Each one was different, because every piece of wood is different. It wasn’t a marketing line — it was the whole idea.
Awards — and customers who stayed
Lastu received the Design Act of the Year award in 2014. Two years later, Sakari was named Young Entrepreneur of the Year in Oulu.
The awards were a sign that the idea resonated more widely. But what mattered more was what happened with customers: people discovered Lastu and stayed. Recognition wasn’t chased — it came to be earned.
Something the world didn’t have yet
In 2018, Lastu launched the world’s first M05 camouflage phone cases — with the official Finnish Defence Forces pattern. No one had done this before.
Some said the launch was too bold. We did it anyway, because boldness is part of what Lastu is.
Your story, your Case
Customers had been asking for a long time: can I add my own photo? In 2019, the answer became yes. Color printing brought personalization in — your own image, your own logo, your own story directly onto the surface of the phone case.
From that point on, Lastu no longer just told the brand’s story. It made room for yours. The result isn’t a product — it’s yours.
Made in Oulu, carried everywhere
The collaboration with design brand RATIA brought a collection to market that became a hit — over 20,000 Case sold. At the same time, Lastu phone cases were already being shipped to over 30 countries: Sweden, Germany, Denmark, the United States, and beyond.
Still, everything was made in Oulu the whole time. It still is. The RATIA × Lastu collection remains in the lineup.
See it before you order
For a long time, one thing was missing: in the online store, you couldn’t see what your own Case would look like. You guessed and hoped for the best.
In 2022, that changed. The new design tool brought real-time preview — choose your phone model, material, and image, and see the result right before your eyes. No surprises. Just what you wanted.
This will never be finished
In fifteen years, imitators have come along. They’ve also gone. Lastu is still here — with the same determination as in 2011, but with much more experience.
New models keep coming: this autumn, the lineup welcomed the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s foldable iPhone 18 Ultra; in spring, the Galaxy S26 series. We keep boldly testing new materials and collaborations. No compromises — not then, not now.
Thank you — to those of you who understood
Many of you are already on your fifth Lastu Case. You didn’t buy a product — you chose something that means something to you. That’s more than enough. Let’s keep going together.
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